CASE STUDY | GOOGLE PPC ADS GENERATE
+1000% ROI< Back to dgcweb.com
Summary
We developed a Google Ads marketing strategy for a hardscaping client that generated high quality leads in their service area, located in Southwest, Florida.
Our lead generation campaigns maintain a CTR of +4%, with a close rate that hovers near 50%, producing ROI for our client exceeding 1000%.
PART 1:
The Challenge
Paradise Stoneworks is one of the leading installers of custom pavers and outdoor stonework in Southwest Florida.
When we began this project, Paradise Stoneworks was a new brand, with a new website that we built for them, and had relatively little brand awareness. As the client’s digital agency, dgcweb’s challenge was to get the word out about this new company, what they offer, and to their target audiences.
PART 2:
The STRATEGY
We developed a highly focused Google Ad marketing campaign to generate leads, and a broad Social Media Marketing Campaign to create brand awareness:
- Increase awareness
- Elevate the brand
- Increase traffic to the website
- Increase sales
To accomplish these goals, we researched Paradise Stonework’s target audiences, both primary and secondary. The primary audience consisted of homeowners actively looking for reputable Paver Installation companies for new installation. The secondary audience consisted of homeowners searching for maintenance of their existing pavers.
This information informed our Google Ad keyword development, and resulted in targeted keywords, avoiding broad search terms, that were customized to local searches.
PART 3:
The RESULTS
For Every $1 of Marketing Spend, we return Paradise Stoneworks $10 in Revenue!
- 4.81% CTR (Click Through Rate)
- 50% Lead Conversion Rate
- 89% Top of Google Front Page
%
Return on Investment
Can your business benefit from Google/PPC Ads?
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